The Philosophy of Mark Goetz

Mark Goetz is a great designer. He designs products and solutions for Herman Miller, and is even responsible for the Goetz Sofa.
While every human being has a unique way of solving problems, Mark is certainly no different. Instead of looking for a solution as an end to a problem, Mark likes to become very familiar with the problem, thereby allowing him to use it as a solution in itself. It’s a very positive mindset and is certainly responsible for some of the amazing furniture that Mark design.

Check out this video about Mark and his design philosophy and maybe it will make more sense to you: